Optional Exploration - Social Networking

I can defintely see a use for this. There are many libraries that have a social networking site. Again, it is a way to connect with patrons where they are, particularly the younger patrons. There are many marketing opportunities, as well. Social networking sites are very fluid, and would allow us to change and adapt more quickly that our web site. Not to suggest that a social networking site replace the web page, but that they can compliment each other and serve different functions.

It seems that this is a great way to reach out to teens. However, if the average Facebook user is over 25, then why limit it to teens? One of the appealing things about social networking sites is that you can mold your online image to what you want it to be. What better way to bust the library stereotype? Of course, the image can also be molded by others online, and this means we lose complete control of the message. A challenge, but perhaps worth the risk? We always talk about word-of-mouth marketing. Social networking sites provide just that, but in an online environment.

The biggest challenge could be that the site would need constant updating...a potentially labor-intensive task. Although I have seen some that are more static, so perhaps that would work for us.

Wow! I completed all of the optional explorations! I must be hooked!