OK...so a lot of time has lapsed between efforts on this project...
Anyway, I saw this great article called "Library PR 2.0" all about how libraries should be using Web 2.0 for marketing. I recognize that this does limit the amount of control an organization has over its PR. However, in a time where we need to go where our patrons are and really put ourselves out there, perhaps it is worth it. Many patrons, and particularly our younger ones, are not getting our message by more traditional means. This is a great opportunity for libraries. Will we take advantage?
Sunday, October 19, 2008
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